Project Scope
Branding + Identity / Product Design / Packaging / UI/UX / Photography
tsuchi, meaning "earth" is a contemporary, hand-crafted jewelry studio located in Brooklyn, NY. It strives to celebrate uniqueness and creativity for the women who wants to feel enchanting and empowering.
The letterforms were explored to represent the love behind the handmade products and the joy that brings to your lifestyle. The logo overall is minimalistic and elegant to reflect the brand’s value. The identity was translated across packaging, print collateral, and digital assets.
