Misumi

Project Scope

Branding + Identity / Art Direction / UI+UX
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Misumi is a skincare subscription box that stands for healthy approach to skincare through high quality, curated Asian products. The vision is to create a journey for beauty junkies to try the lesser-known brands – overall promoting and enhancing cultural recognition.
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Behind Misumi lies a relaxed, fresh, and soothing concept. The design aims to depict stillness and tranquility into hectic everyday lifestyle.

*Note: This is a collaborative project where we created a fictional brand born during the confinement of Covid-19.


Creative Team: Sarina Chow, Qianny Lu & Sophia Lu
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Creative Team: Qianny Lu, Sophia Lu, Sarina Chow